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On July 7th, a new R&B radio station will come to rise in New York. Radio 103.9 is the latest radio undertaking from parent company Cumulus Media, who were the successful innovators behind New York’s only country radio station. This new station is so far only being called Radio 103.9, but is said to be particularly targeting Black women. The music format will be R&B, but the radio personalities and on-air talent will have conversations and activity promoting the interests of Black women. While the official launch will be on July 7th, the format will begin to change next week on July 4th.